Gotta catch all your rights and obligations too
Pokémon GO went live less than two weeks ago in just a few countries, but it has already become one of the phenomenons of the year. In fact, it already is the biggest mobile game ever in USA and it is quickly approaching the level of use of services such as Google Maps and Snapchat. All of that in less than two weeks.
The concept is classic Pokémon: you gather the best Pokémon to train them later and compete against different trainers and through tournaments around the world. The huge difference here is that the world is not virtual anymore, now the real world is the playground.
The thing is that thanks to augmented reality, the Pokémon do not live in a virtual world now. Instead they live and walk in the real world. For example, the garden of your neighbor. Through our mobile devices we can locate them (the camera + geolocation), catch them, train them and then compete against the rest of the world.
That means that the immersion and interaction goes through the roof, because to catch the Pokémon you have to physically move to the places where the app points out that they are living. Something that has generated more than a few complaints from players with disabilities, whose options to play get very limited.
When all the planet is the game board and the player needs to move around to play, plenty of things can go wrong. That’s why we already have plenty of crazy stories since the launch of the game:
- Places banning the hunting of Pokémon
- Infidelities being discovered through Pokémon GO
- The Mayor of Rio asking for the use of the game during the Olympic Games
- Or cops and robbers taking advantage of the excursions of the players
And that’s just the beginning…
Let’s go for it!