MailChimp wants to squeeze more data from its users | Starts rating your spam

MailChimp y tus Datos

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MailChimp, the popular email marketing service, updated its terms and conditions last week: Terms of Use, Privacy Policy and the Acceptable Use Policy.

The changes are many and some of them with special significance on a day-to-day basis.

First of all, it seems obvious that MailChimp wants to get the most information out of its users. For starters, by linking all the information already gathered to our accountas well as other data that could be collected (probably from external sources). Second, an important paragraph has disappeared on the subject of advertising. MailChimp said that if someday a Privacy Policy change to use or share more personal data happened, and the reason was for marketing purposes, you would be able to opt-out without termination. Apparently, that will no longer be possible.

Third, to improve the service and to guarantee its quality. Now a new clause allows MailChimp to have access to the subscriber data, totally or partially, to detect abusive or illegal behavior related to the distribution lists and spam.

Even then, MailChimp still shows an interest for protecting the privacy of its users: Do Not Track is partially accepted, there is a new email address specifically related to the privacy subject and they guarantee the right to access the personal data free of charge (when that’s not the case in every country).

What’s more, another significant change is setting up percentage rates to establish if the services, products or content that we are promoting through MailChimp can be or not the subject of an investigation, to the point of suspending our account. The thing is that if we have a hard bounce rate over 5% or a spam complain rate over 0,1%, our account can be reviewed, throttled, suspended or disabled.

Some other interesting changes are related to Safe Harbor, charges for add-ons or its mobile app.

Now let’s take a closer look to all those changes. I’ve included a comparative of every document, taking into account the snap from the Tracker of Terms and Conditions.

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When and how do the terms and conditions change? We know it! :D | The Tracker of Terms and Conditions is born


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In September of 2015, Terms and Conditions debuted its new logo and a new initiative, a Legal LAB. Well then, after some hard work, the first fruit of the LAB is here, the Tracker of Terms and Conditions.


A big evolution of the previous and more primitive version that I’ve been using for the last two years as a “handmade” way to track when and how the terms and conditions change.

The new tracker is an active surveillance tool that almost in real time tracks and monitors what service has changed its terms and conditions, when has that change happened, what document changed, the percentage of text that was modified and how did it change relative to the previous version of the document.


From the Terms and Conditions “Legal LAB”, the creators of the Tracker of Terms and Conditions are: Jorge Morell Ramos, this humble servant :p, and Alberto de Rodrigo Aparicio, a developer obsessed with the idea to make the most out of the legal engineering. For more information.

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Let’s experiment! Terms and Conditions opens a Legal LAB

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We are making an announcement, today. Well, more than one in fact


On the one hand, Terms and Conditions now has an official logo. Hopefully for a long time. :-)


On the other hand, and the important update in fact, we are opening a Legal LAB.

Why a Legal LAB?

First of all, let’s start explaining the idea behind a Legal LAB.

The feeling is that the legal world is not very pro innovation, to the point that sometimes it even avoids the advances that technology can bring to the table (as an example, an article about why the lawyers still don’t trust the email – in Spanish -).

However, it’s obvious that in the legal sector plenty of innovation can happen. In fact, it is essential that it does. Because as in any field or sector, you adapt or die. And truth be told, if that innovation does not come from within, sooner or later will come from the outside and then the change could be more extreme.

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Hello world! :-)

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Hello world, I start a new adventure

The goal of this new initiative is to analyze and comment the huge amount of pages from the terms and conditions that invade our digital life and that we accept without much hesitation.

The idea has been around for quite some time now, but I wasn’t doing much with it. The subject has always interested me but I couldn’t find a good website about it in Spanish, or even in English. Beyond the major cases that happen from time to time, I was looking for one site exclusively devoted to analyze the terms and conditions of the digital services and products that we use. Because let’s not fool ourselves, the world of the terms and conditions stands for way more than Facebook, Google or Twitter.

Then some few weeks ago I read something that made my mind up. According to this, we would need 76 work days to read all the privacy policies that we blindly accept during a year. “Nonsense!”, I thought.

Well then, let’s see if we can help to reduce that period a little bit, and at the same time we improve the security and visibility of the terms and conditions that we accept.

I know that there will be days where I’ll feel like giving up. I know that I’ll have to invest quite some time reading and looking up for information, but I think that in the end it’ll be positive because I’ll have to explore new subjects and go over the ones that got rusty.

Needless to say that my goal is not to analyze the terms and conditions of the usual services, although that will happen too. The idea is to review the usually unknown ones that nevertheless are used by millions of users every day.

See you soon, then! :-)